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Ontraport’s solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Give each customer a tailored experience to drive sales while eliminating busy work for your team.
Send emails that keep your customers engaged so your sales continue to grow with your list.
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Use visual analytics to make confident decisions for smarter marketing and more profits.
Create a custom subscription site and manage it from one place to earn recurring revenue with ease.
Optimize your entire sales process to generate more prospects, nurture your leads, and close more sales.
Online sales to seamlessly manage payments and subscriptions.
Personalize every customer interaction to generate more sales using all-inclusive customer data.
Automate your team’s most time-consuming, repetitive tasks to create more freedom in your business.
Drive and track revenue generated by referral partners who receive commissions for helping you grow.
Create the kind of online experiences that today's users expect — customized and with self-service features — without writing a single line of code.
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Marketing analytics

Keeping a pulse on the success of your marketing and sales is easier than ever with Ontraport’s built-in analytics features. Collect insightful data about your leads’ and customers’ behavior — such as which page they visited, which ads they clicked on, and which emails they opened — with our tracked links, UTMs and tracking scripts. View all your results in one place on your custom metrics dashboard or in real time on your visual automation map.

Explore our Ontraport University course on reporting in Ontraport here.

Set up UTMs and tracking scripts
  • Set up and track UTMs
    A UTM is a simple code that you add to the end of your URLs to track visitors’ interactions with your site. Find out how to enable UTM tracking in your Ontraport account and correctly set up each of the five variables.
  • Set up tracking on a non-Ontraport page
    The Ontraport Tracking Script is a snippet of code that allows you to see which of your web pages a contact has visited. Because this script is automatically installed on Ontraport Pages and WordPress sites integrated with PilotPress, you’ll only need to set it up for your non-Ontraport pages.
Track your automation performance
  • Measure automation performance
    Automation Builder’s Performance Mode displays stats for each part of your automation map in real time so you can track your results and find problem areas.
  • Performance mode stats and reports
    Performance Mode is a view within each of your automation maps that allows you to keep track of your results in real time. Here’s what you should know about the various reports and stats that are available so you get the most out of this view.
  • Use tracking filters in automations
    When you’re running marketing on multiple mediums and platforms, it’s common to wonder exactly what’s working and what isn’t. Here’s how Performance Mode’s tracking filters provide clarity on your automation’s results.
Track your email performance
  • View email performance
    Keep on top of your message performance analytics by knowing where and how you can access your message send statistics.
  • Track email links
    Automatically track link clicks in every email so you can better understand how your contacts are engaging, and set up automation to fire based on click activity.
  • Split test emails
    Split testing your emails involves comparing multiple versions of an email to determine which one brings the best results. Learn how to run email split tests in your Ontraport account.
Track page performance
  • View page performance
    Ontraport offers various options for viewing your page performance, such as the number of visitors a page has received or the percentage of visitors who engaged with your call to action.
  • Split test pages
    Learn how to split test your pages in Ontraport to determine which ones brings the best results.
Sales reports and ecommerce tracking
  • Deep Funnel Conversion Tracking with Facebook
    Learn how to bridge the gap between the data collected about your anonymous leads tracked by Facebook and your identified leads tracked by Ontraport so you can see if your ads are driving traffic that actually purchases from you.
  • Sales reports
    Learn how to monitor your company’s sales performance with sales reports so that you can pinpoint strengths and weaknesses, optimize your sales processes, and make projections for future results.
  • Integrate Ontraport with Google Analytics
    Learn how to integrate Ontraport with Google Analytics for valuable insights into your website traffic. Follow our step-by-step guide for a seamless integration experience.
Partner program tracking
  • Track partners
    The Ontraport partner program uses cookies to track your referred customers and identify the partner who referred them.
Measure your business results
  • Using the Trends Dashboard
    Ontraport Trends helps you and your team easily understand your metrics quickly. Trends uses line graphs to show you how your important business stats have changed over time.
  • Using the Metrics Dashboard
    Learn how to set up your metrics dashboard in Ontraport with custom features that allow you to view a personalized display of all your account’s measurable stats.
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Marketing analytics blueprint
Discover everything you need to set up effective marketing tracking for your business with this comprehensive guide.
Get the Guide
Marketing analytics blog
Check out our in-depth blog articles for strategic insights and best practices for implementing marketing analytics in your business.
Check out the blog
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Marketing analytics use case
Boost conversions by fine-tuning your marketing content with split tests that show you what’s working in your marketing automations and what’s not.
Read the Use Case
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